Case Studies / 01 · Event strategy
A scalable virtual conference attended by 1,000+ healthcare professionals, generating $100,000+ in profit and a repeatable annual model.
Challenge
BCND needed a sustainable, scalable way to bring continuing education and community together for healthcare professionals across the province — without the cost and complexity of a traditional in-person conference, and with a business model that could actually fund future association priorities. It also had to work for a membership scattered across a province the size of most countries.
Approach
I designed and delivered the virtual conference program end to end — program content and speaker curation, the livestream and platform technology, sponsor and advertiser packages, and the promotional campaign that drove registration — working closely with speakers, sponsors, and the wider BCND team along the way. Every piece was built to be repeatable, so the event could become a recurring, growing part of the association's calendar rather than a one-off.
Result
The conference drew more than 1,000 healthcare professionals and generated over $100,000 in profit — establishing a sustainable, scalable digital event model that continues to fund the organization's work. It's now the association's single largest revenue event, run every year without adding headcount.
Event Strategy Lead — program, platform, sponsorship, promotion
Annual, 2018 – ongoing
1,000+ attendees · $100K+ profit
Event materials
