Digital Transformation · Marketing Leadership
Building Digital, AI & Event Strategy | Vancouver, BC
Education
University of Limerick, Ireland
Web Design · Video Production · CodingLimerick Tutorial College, Ireland
Highschool EquivalentShort profile
I'm a Vancouver-based strategy and communications leader who turns fragmented member experiences into modern, measurable digital platforms — 10+ years leading technology, AI, and brand initiatives for a national healthcare association. At BC Naturopathic Doctors, that's meant building a member platform the organization now runs on daily, growing a conference into its largest annual revenue source, and introducing AI-assisted workflows that gave staff real time back. None of it happens alone — it means working closely with leadership, vendors, and member volunteers to get the details right.
Selected work
Built and ran a conference program from zero — content, platform, sponsorship, promotion. Result: 1,000+ attendees, $100K+ in profit, repeatable every year.
Read case study
Replaced a patchwork of spreadsheets and plug-ins with one platform — directory, classifieds, CE tracking, member services — for 800+ healthcare professionals.
Read case study
Automated the continuing-education tracking that used to eat a week of staff time every cycle — it runs itself now, with AI handling the first pass.
Read case study
Took over a dated quarterly bulletin and a fragmented social presence, and built one consistent brand voice. Reach: 10,000+ followers, subscribers, and stakeholders.
Read case studyBehind the work
A visual archive of the work that doesn't get its own case study — click any image to view it larger.
Referendum Campaign
Conference Event Artwork
Continuing Education Tracking System
BCND Awards Event
Business Card Design
Event Schedule DesignTrack record
Leads strategy and roadmap for BCND's member platform, working closely with vendors and leadership from information architecture through to launch.
Runs a conference program end to end — content, sponsorship, platform, promotion — working with speakers, vendors, and sponsors to bring it together.
Builds the AI-assisted workflows that give a small digital team room to focus on the work that actually needs a person.
Shapes brand voice and content across web, social, print, and email, working with contributors across the association to keep it consistent.
My journey
A working record of roles, launches, and campaigns from Limerick to Vancouver.
Led brand and creative for BCND's 2025 conference — full event tree, awards podium graphics, and a National Medicine Week campaign — while continuing to expand AI-assisted workflows across the association's operations.
Redesigned BCND's logo and rolled out an updated brand system across the member platform, print, and digital touchpoints — keeping the association's identity consistent as its digital presence grew.
Launched the BCNA webinar series and produced early product visuals for outside branding clients, while laying the groundwork for what would become BCND's flagship virtual conference program.
Joined BCND as Digital Media & Communications Manager and immediately began modernizing the BCND Bulletin — the association's quarterly publication — as the first step in a much larger digital transformation.
Started as Marketing & Communications Intern at Yellowschedule (May–Dec 2014), then moved into Marketing & Communications Coordinator at UL Student Life (Dec 2014–Oct 2018). There, I designed Ireland's first university Snapchat GeoFilter and created Procrasti-Snaps — a campaign that gained national media attention and has since been replicated at universities across Ireland. Alongside it: weekly farmers' markets and concerts featuring artists like Professor Green and Basshunter.
Let's talk
I like building things that last, and I like doing it alongside good people. Let's talk about what's next.