Where strategy meets follow-through.

Digital Media & Communications Manager (Digital Strategy Lead)

Lead digital strategy, marketing, communications, and technology initiatives for a professional healthcare association representing more than 800 healthcare professionals across British Columbia.

Digital transformation leadership — led the creation of a comprehensive new BCND website featuring classified postings, continuing-education videos, a member directory, and a drugs database.

AI & operational innovation — used AI to build internal tools for tracking continuing education, plus a companion mobile app.

Revenue-generating events — organized a three-day digital conference run on OBS during COVID, generating over $100,000 in profit and establishing a biannual digital event model.

Communications modernization — took over editorial control and redesigned the quarterly BCND Bulletin, distributed to more than 800 members.

Content & production — create and manage content for social media and the website, and handle recording and editing for educational content and events, while collaborating closely with external advertisers.

Marketing & Communications Coordinator

Responsible for all marketing, sponsorship, advertising, and promotional activities on campus. Coordinated promotions and events, managed staff and volunteers, and ran the company website and social channels. Designed Ireland's first university Snapchat GeoFilter and led the nationally recognized Procrasti-Snaps campaign. Managed weekly farmers' markets and helped coordinate large concerts featuring artists including Professor Green and Basshunter.

Marketing & Communications Intern

Produced high-quality graphics and video, managed social media channels, planned for conventions, and sourced merchandise.